15 Best SEO Tools Of 2022

15 Best SEO Tools Of 2022

Azza Elsayed
Azza Elsayed

Are you looking for SEO tools that you can use to improve your SEO? Website owners and SEO specialists use many search engine optimization tools to analyze and enhance a website's rating in search results.

In detail, let's learn about SEO tools for digital marketing and the best SEO tools for beginners.
There is free and paid SEO tools, YouTube SEO tools, WordPress SEO plugins, and browser plugins.

What does SEO mean?

SEO is an acronym for (Search Engine Optimization), which is the process of using all optimization things and practices like using the right and effective keywords, improving site speed, and publishing content on social media to boost the presence of the site and rankings on search engines, which increases the chance of converting Possible clients into actual clients.

What are SEO tools?

They are tools that help site owners research and analysis keywords and detect backlinks. They also provide data and information about the state of the website and contribute to uncovering opportunities for improving the site to lead the search engines.

What are the best SEO tools?

Do you find it difficult to improve search engines? SEO optimization is a somewhat difficult task, so website owners and webmasters use SEO tools and software to check and optimize their sites for search engines, SEO tools make their work easier, so we have prepared a list of the best SEO tools, which include the following:

1. GuinRank SEO 

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One of the best content optimization tools designed with artificial intelligence (ai) that helps you write articles, and it is including eight tools:

  1. Keyword analyzer: provides you with a complete overview analysis of the keyword, knowing the strength of the competition, research rate, CPC, and an analysis of competitors' results leading in Google search results.
  2. Content Optimizer: Here, you can write an article with the help of GuinRank; after analyzing the keyword, you will find here a list of the most important words that the article must contain to write a competitive essay to get a higher ranking in search engines, in addition to the "writing assistant" that shows you the paragraphs written by your competitors for the part you are writing.
  3. Page Analyzer: Provides a comprehensive web page analysis to identify its strengths and weaknesses.
  4. Comparing Pages Tool: Where you can compare five pages at the same time to know what distinguishes the content of each page so that you can outperform them.
  5. Keyword Generator Tool: It's great. Just enter your keyword, and it will generate all the related keywords.
  6. Questions Map Tool: It has become one of the most important tools at present, as it is the first Arabic tool that extracts questions related to the keyword, which, when used within the content, will answer all research queries that users search for.
  7. Micro Niche Finder Tool: It is important for anyone who wants to create a website, as it provides the form of questions about what people search for in this field and gives you multiple ideas for what you will write in this niche.
  8. Today's Fresh Keywords Finder Tool: It is similar to Google Trends; it provides each country's most searched-for trends and words of the day and is important for news sites.

Learn more: Top 8 SEO Tools in GuinRank

2. Google Keyword Planner

It is an awesome tool that you can use to understand how people use keywords when searching.

Google Keyword planner is very simple to use, provides comprehensive keyword information, allows you to access the monthly search volume for the target word, and gets the keywords of any website.

3. Ahrefs

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It is a "search engine optimization" reporting tool used by website owners, which allows you to review your site's performance and that of competitors. The free version allows you to track your site's performance in a limited way. Among the services are:

  1. Reveal backlinks, their number, and resources
  2. Quick Site audit.
  3. Keywords positions.
  4. Knowing the extent of the search and the strength of the competition.
  5. Analyzing the competitors' websites.
  6. Domain authority checker.
  7. SERP Statistics for Competitors' Sites
  8. Analyze your whole site.
  9. Website Ranking Tracking.


4. SEMrush

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SEMrush is a digital marketing tool that provides detailed monitoring and analysis of both your website and competitor websites, and it is one of the most complete and comprehensive SEO tools, used to:

  1. Domain analysis.
  2. Search for keywords.
  3. Keywords density.
  4. Keyword analysis.
  5. It shows you the shortcomings of your website and offers suggestions for enhancing your site.
  6. You can thoroughly examine your site and perform organic traffic and page audits.
  7. Used in Google ads and social media studies.


5. Google Search Console

It is one of the best free SEO tools; it is the magic tool provided by Google. It would help if you started using it as soon as you created your website on any content management system, whether blogger, WordPress, or special programming.

Google Webmaster Tool helps you monitor the status of your website in search results, analyze whether your site is mobile-friendly and troubleshoot issues, and gives you an in-depth understanding of how keywords perform.

It also lets you view research terms, and words users have entered on Google to find your location, is used to find and fix technical problems and robot errors, link tester, submit sitemaps and view structured data issues.

6. Google Analytics Tool

Google Analytics is a crucial SEO platform, providing digital marketers with enough detailed data to change their strategy. In addition to providing useful data about sites, such as visitor numbers, traffic quotations, and site demographics, it also gives you a better understanding of how visitors interact with your website.

7. Screaming Frog

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The tool is a pioneer in technical analysis to improve site SEO, and it has a wide customer base that includes Apple, Amazon, and Disney; its main tool is called seo spider, which is a crawling tool that analyzes sites quickly and provides many tips for improving SEO such as:

  1. Determine broken links on the website.
  2. Detect pages with unoptimized metadata.
  3. Create XML maps that make indexing faster for the site.
  4. Detect duplicate pages and fake content.
  5. Redirecting and solving URL issues.
The tool is free until analyzing 500 links; the paid version is available at $149.


8. Moz

Use Moz if you want to follow and evaluate your website's SEO opportunities. It monitors your website growth, provides updated reports on the development, and improves all business in general. If you want to use Moz for free, you can take advantage of the following features:

  • link finder
  • MozBar
  • Free site examination
  • Free Domain Analysis
  • Keyword explorer

In addition to these services, Moz pro offers site auditing, backlink analysis, keyword research, and ranking tracking.

9. KWFinder

KWFinder is an easy-to-use and powerful keyword tool that offers the following benefits:

  1. Keyword research.
  2. The low subscription price for the paid plan.
  3. It feeds an excellent keyword list.
  4. It helps users to find long-tail keywords with less competition.

10. Ubersuggest

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Ubersuggest provides loads of high-quality data to help you optimize your website for search engines, and it's a useful tool for sites, especially if you're just getting started with SEO and don't have a big budget.

The SEO tool gives you the following:

  1. The number of backlinks required for a particular keyword to be in the top ten.
  2. The difficulty of each keyword, related keywords, and related questions; allows you to get the strategies your competitors are working on, so you know how to use them better.

11. Google PageSpeed ​​Insights

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Google Page Speed ​​ insights is a free SEO technical analysis tool from Google that focuses on improving page speed online. By entering a URL, it offers you a report of suggestions on what to do to load that page faster.

12. SpyFu

It is a search engine optimization tool for those who want to check their websites. It is suitable for professionals who run ad campaigns and are curious about SEO and PPC.

When you research a keyword, Spyfu lets you see which domains it has purchased, which domains it has ranked, and how it has changed over time. With Spyfu, you can access:

  • SEO Research, PPC Research, Keyword Research, and Additional Features.
  • It also offers interactive reporting capabilities, PPC ad standards, and the ability to follow backlinks directly.

13. Yoast SEO

It is my favorite WordPress SEO plugin that allows you to improve the SEO of your site in general and every part of your content. It automatically creates an XML sitemap for all your content to make it easier for search engines to crawl and index your site. It also provides:

  1. Analyze Your pages and articles by keywords, and you are notified if you have duplicate content.
  2. Set the meta description and title that appears in Google search results.
  3. Readability checks to see if your posts are easy to read and if you need to break up paragraphs and add lists or titles.

14. Rank math

A free WordPress SEO plugin that has everything you need to take full control of your site's SEO, RankMath offers the following features:

  1. It instructs you to add content titles, descriptions, and metadata to your blog posts and generates an XML sitemap.
  2. It analyzes your pages, articles, and products based on 40 factors and makes recommendations based on keyword focus.
  3. The extension automatically adds subtitles and titles to your images, helping you optimize each one for SEO.

RankMath is integrated with Google Search Console and tracks important data for your site, such as performance reports and click-through rates through Search Console, which you can learn about through the WordPress dashboard.

15. Keywordtool.io

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It is a keyword analysis tool released in 2014, used by people and companies conducting optimization studies for their corporate or e-commerce sites. It uses this tool to professionally choose the keywords they need to use in its pages and content. The tool provides:

  • Search volume
  • The latest trends
  • CPC
  • keyword difficulty


YouTube SEO tools

It would help if you did keyword research before writing and sharing your YouTube content for YouTube's search engine algorithms to rank your videos better. SEO tools that help with this are:

  1. YouTube Analytics
  2. Kparser
  3. GuinRank
  4. Keyword Tool Dominator
  5. Rapid tags
  6. Google Trends
  7. Tube Buddy
  8. VidIQ Vision for YouTube

Learn more:


Why is search engine optimization important?

There is more than one reason why search engine optimization is important:

  1. Helping you choose the good keywords for your site.
  2. Increase the site's visibility, performance, and ranking in search engine results.
  3. Businesses and agencies use Local SEO to offer various solutions that increase the site's trust, reputation, and customer credibility.
  4. It is simply a way to increase organic traffic from the search engine, which increases brand awareness.
  5. It develops and improves the user experience.
  6. The best choice to contribute to website promotion.


SEO improvement is essential for any website. Using SEO tools is vital to the success of SEO strategies, raising the ranking of different websites to easily top search results and increasing visits and profits for these sites.

In the article, we have covered the most important and best SEO tools for optimizing and getting optimized sites; choose the ones that suit you and your website, then start your search engine optimization process.

Learn more: Best SEO Content Writing Tools 2022.



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